Resources
What wework out loud.
Notes on the things clients ask twice — written so you could do the work without us. Plain language, no gated PDFs, no email required.
Not published yet
These are the pieces we have committed to writing first. A resources hub with nothing in it is worse than no hub.
Writing
How to tell whether an AI answer is grounded
Four checks a non-technical buyer can run on any demo, in ten minutes.
Note · in draftOne page per question
The structural rule behind most of our search work, and why duplicates cost you the answer slot.
Note · in draftWhat a handover should contain
The checklist we work to, so you can hold your next studio to it.
Note · plannedDesigning the refusal
Why the state where your agent says nothing is the one worth the most design time.
Note · plannedGlossary
Three-letter acronyms, defined honestly — including where the distinction does not matter.
Being findable in a list of links.
Being the sentence an engine extracts.
Being the source a model trusts about your category.
Retrieval before generation — the reason an answer can be cited.
Tools
Question inventory template
The spreadsheet we start every audit with. Copy it, no email required.
Handover checklist
Everything that should be in your accounts before a final invoice is paid.
Both are plain files. If we ever gate one behind this, hold us to this sentence.