Service 01 of 04

Webdevelopment

Sites and applications built on boring, durable choices — so the thing still runs in four years, and your team can change it without us.

Who this is for

Organisations that should own their own site.

Independent hotels, restaurants, and hospitality businesses that have outgrown their booking platform's built-in site — or whose site belongs to an agency and not to them.

Charities and professional services that need a maintainable site without a permanent developer on staff.

Organisations inheriting an unmaintainable codebase — a WordPress install only the original agency can touch, or a custom build with no documentation.

Any team that wants to be able to update, redeploy, and hand the work to another studio without starting from scratch.

Typical engagements

Marketing sites & editorial

Content-led sites with a model your team can actually edit.

4–7 weeks

Booking & commerce flows

Checkout, reservations and the states around them designed first.

6–12 weeks

Internal tools & dashboards

The unglamorous software a team lives in all day.

Scoped

Takeover of an existing build

Inheriting someone else's codebase without a full rebuild.

Day rate

Four phases,
fixed at the start.

A fixed price and a fixed shape, agreed before we write any code.

01

Scope

A week of reading what exists — analytics, support tickets, the CMS your editors actually avoid. Ends in a written scope with dates and a fixed price.

02

Structure

Content model, URL map and page types before any visual design. Most problems are structural, and structure is cheap to change at this stage.

03

Build in the open

A staging URL from week one and a Friday note describing what changed. You never wait for a reveal, and nothing is a surprise at the end.

04

Handover

Repository, hosting, domain and analytics transferred to your accounts. A recorded training session, and a written runbook for the three things most likely to break.

The stack

Boring choices on purpose.

We use tools with a long track record, large communities, and no lock-in. Nothing that requires a licence from us to keep running.

Next.js or Astro

Static-first, fast on a mid-range Android on 4G. We pick the simpler one that fits the content model, not the one with the most features.

Sanity or markdown files

Sanity for structured editorial: fields named after things your editors understand. Markdown when the team is comfortable in a code editor.

Postgres or SQLite

When the project needs a database. Often it does not, and we will say so.

Vercel or Render

One-click deploys. Your account, your card, your access. We never hold credentials.

Written into every contract

The handover is the deliverable.

No proprietary CMS, no licence that stops working when you stop paying us, no credentials held in our name. If you want to move the work to another studio, everything they need is already in your accounts.

Work

40-room island hotel group

Marketing site and booking flow. Sanity CMS with fields named after the things reception staff actually talk about. All credentials transferred at week nine; editor training completed in one 90-minute recorded session. The client's developer can deploy without us.

Charity migrating from unmaintainable WordPress

Astro static site. Content model built around the two non-technical staff who update it. No plugins, no update cycle, no security surface. Hosting cost reduced by roughly £180 per month.

Restaurant group — internal bookings dashboard

Next.js tool for a four-venue group. Handed over with a deploy runbook and a written list of the five things most likely to need changing in the first year, with instructions for each.

What you get, every time

Content model your editors can use

Fields named after things, not editor layouts.

Performance budget, held

Agreed in the scope and tested on a mid-range Android.

Accessibility as a build step

Keyboard paths and contrast checked per page type, not at the end.

A runbook, not a slide deck

Deploys, rollbacks, and who to call.

A written reply first — no discovery call before we have read something.

Enquiry

Tell us what you’re building.

Six fields. No discovery call before we’ve read anything — send this and you’ll get a written reply first.

What is this about

Your name

Email

Company

Budget range

Timing

What you need

What happens next

01

A written reply within one working day — a scope, a question, or an honest no.

02

If it fits, a 30-minute call, after we've both read something.

03

A fixed scope with dates and a handover plan before any invoice.

Or just write to us

hello@futuregen.studio

London · Address to be confirmed

When live, the form composes a message to that address. Nothing stored elsewhere.

Destination address not set — configure it before this ships.

Agent AI Chat

Start .

Email

Your site URL

Subscription backend not yet connected — configure it before this ships.