Service 03 of 04
Be findable,then bequoted.
Three audiences read your site now: search engines, answer engines, and models being asked about your category. The work is mostly structural, and most of it helps all three.
Who this is for
Sites with content that is not doing its job.
Organisations producing content that is not being found for it — a site with years of pages that ranks for nothing useful.
Businesses that depend on local or niche search and have noticed something has changed in the last 12 months.
Anyone who has searched for their own category on an AI assistant and been surprised — by who it recommends, or by what it says about you.
Not for: brand-new sites with no content. That is a different problem and an audit is not the right starting point.
Three audiences
SEO
Rank in search
Crawlability, information architecture, internal linking, page speed, and the content gaps a keyword tool cannot see because they are about your business.
Impressions · position · click share
AEO
Get quoted by answer engines
Answerable page structure, honest schema, and one canonical page per question — so an engine extracting a sentence extracts the right one.
Citation appearance · extracted snippets
GEO
Be the source a model reaches for
Consistent facts across every surface that mentions you, documented primary sources, and no contradictions between your site and your listings.
Mention accuracy in sampled model answers
What an audit actually contains.
Two weeks, fixed price, delivered as a document your developers can act on without us — and a call to walk through it.
Crawl & index audit
With the fixes ranked by effort and likely return.
Information architecture & URL map
Current state versus proposed, with reasoning for each change.
Question inventory
What people ask in your category, and which page — if any — owns each one.
Schema review
What is claimed in your markup, what is true on the page, and what is missing.
Model-answer sampling
What the major AI assistants say about your category, your brand, and your competitors today.
A 90-day plan
In priority order, with owners named and effort estimated.
What changes on your site
Structural work. Not more content.
Most sites do not need more pages. They need the pages they have to agree with each other, answer one question each, and be citable.
URL consolidation
Five thin posts on the same topic become one definitive page. The others redirect. Every question has exactly one canonical answer, and that page knows it is the answer.
Internal linking
Every page that mentions a topic links to the page that defines it. Currently most sites do this inconsistently, which means neither the search engine nor the model can tell which page is authoritative.
Schema markup
FAQ schema on pages that answer questions. Organisation or LocalBusiness at site level. The claims in your schema have to match the claims in your copy — contradictions are worse than silence.
Model-specific pages
A factual "About" page with verifiable claims. A press or facts page with citable, stable information. Ensuring your listings and your site agree on the same facts.
The honest version
Structural first.
What we find — and what changes
Finding
Client not mentioned for their primary category query
Why
Their 'About' page contradicts their Google Business Profile. Schema declares them a bed and breakfast; the site copy says boutique hotel. No page answers 'what makes this hotel different'.
What changed
Schema corrected. One new canonical page — "What kind of hotel is this." Listings aligned. No new content volume, just consistent, citable content.
Finding
AI assistant gives incorrect opening hours
Why
Three different hours on three different pages. The model averaged them into something that is wrong.
What changed
One authoritative hours page, schema updated, old pages redirected. The assistant corrected within two weeks of recrawl.
We will tell you if the structural work is not worth doing yet.